JobFrame · PRODUC3.PRODUCTM1878.P2
Product Marketing
P2 · P2 — Developing Professional · Individual contributor
Median pay · United States
$76,824
$60,352 – $97,791 · USD · annual
Level position
P2 · 1 of 5 in track
Median pay
$76,824
$60,352–$97,791
Level
P2
P2 · 1 of 5 in track
Super-function
marketing
Demand-heat
moderate
6.7% growth
Summary
Owns the outbound, market-facing discipline of bringing products to market: segmentation/targeting/positioning (STP), positioning and messaging, go-to-market (GTM) launch planning, sales enablement, and customer/competitive insight that influences the product roadmap. Distinct from Product Management (which owns inbound roadmap/feature definition and prioritization) and from Demand Generation/Growth Marketing (which owns campaign execution and lead funnel mechanics); Product Marketing supplies the positioning, messaging, and enablement those functions then amplify.
This level — P2 P2 — Developing Professional
Early-career professional; developing skills, handles routine tasks with some independence