JobFrame · PRODUC3.PRODUCTM1878.P5
Product Marketing
P5 · P5 — Expert Professional · Individual contributor
Median pay · United States
$146,967
$115,456 – $187,080 · USD · annual
Level position
P5 · 4 of 5 in track
Median pay
$146,967
$115,456–$187,080
Level
P5
P5 · 4 of 5 in track
Super-function
marketing
Demand-heat
moderate
6.7% growth
Summary
Owns the outbound, market-facing discipline of bringing products to market: segmentation/targeting/positioning (STP), positioning and messaging, go-to-market (GTM) launch planning, sales enablement, and customer/competitive insight that influences the product roadmap. Distinct from Product Management (which owns inbound roadmap/feature definition and prioritization) and from Demand Generation/Growth Marketing (which owns campaign execution and lead funnel mechanics); Product Marketing supplies the positioning, messaging, and enablement those functions then amplify.
This level — P5 P5 — Expert Professional
Expert in field; key problem solver and project leader, authority in multiple areas