M1M1 — Manager (Team Lead)
Marketing Roles Mid-Level and Senior Marketing
Focus on strategy, analysis, and oversight of the marketing tech ecosystem.
What this level means
Front-line people manager of a single team; owns delivery, coaching, and execution.
- Scope
- A single team
- Autonomy
- Manages within established goals
- Complexity
- Day-to-day delivery and people issues
- Impact
- Team output and health
- Decision rights
- Owns team execution, hiring input, performance
- Leadership
- Direct people management of one team
- Typical experience
- 3–6 yrs
What you'd do
- Integrating data across tools
- Supervising specialists
- Marketing strategy alignment
- Developing comprehensive marketing plans
- Leading cross-functional marketing initiatives
- Analyzing campaign performance metrics
- Optimizing marketing processes
- Managing marketing budgets and resources
- Integrate marketing data from various platforms
- Supervise and mentor marketing specialists
- Align marketing strategies with business goals
Skills, knowledge & tools
- Advanced data analysis
- Strategic marketing planning
- Leadership and team management
- Budget management
- Advanced reporting tools
- Business intelligence tools
- Cross-functional collaboration
- Market research
- Advanced marketing strategies
- Data integration techniques
- Business intelligence
- Market analysis
- Budgeting and financial management
- Leadership principles
- Marketing technology trends
- Customer relationship management
- Data analysis
- Reporting tools
- Strategic planning
- Leadership
- Problem-solving
- Decision-making
- Project management
- Innovation
What good looks like
- Proficiency in data analysis and reporting tools
- Bachelor's degree in Marketing or Business
- Experience with BI tools
- 5+ years of marketing experience
Common titles
Manager, Marketing RolesMarketing Roles ManagerMarketing Roles Mid-Level and Senior MarketingManagers/Directors
Where it sits & what it pays
O*NET / SOC: 13-0000 — Business & Financial Operations Occupations(inferred · under review)
Market-pay benchmarks for this family × level are coming — JobFrame anchors pay to the family/level structure rather than the raw title.