M1M1 — Manager (Team Lead)
Marketing M1–M3
Managers focus on team-level outcomes, effective budget management, and people development.
What this level means
Front-line people manager of a single team; owns delivery, coaching, and execution.
- Scope
- A single team
- Autonomy
- Manages within established goals
- Complexity
- Day-to-day delivery and people issues
- Impact
- Team output and health
- Decision rights
- Owns team execution, hiring input, performance
- Leadership
- Direct people management of one team
- Typical experience
- 3–6 yrs
What you'd do
- Aggregate program success
- Team productivity
- Managing marketing budgets
- Developing team capabilities
- Overseeing marketing projects
- Aligning marketing strategies with business goals
- Facilitating cross-functional collaboration
- Reporting on marketing performance
- Manage team productivity.
- Oversee budgets.
- Align strategies with goals.
- Report on performance.
Skills, knowledge & tools
- Team leadership
- Budget management
- Project management
- Strategic alignment
- Communication
- Analytical skills
- Collaboration
- Performance reporting
- Team management
- Budget management
- Strategic alignment
- Project management
- Communication strategies
- Performance metrics
- Cross-functional collaboration
- Marketing operations
- Team management
- Budget management
- Leadership
- Strategic alignment
- Communication
- Analytical skills
- Problem-solving
- Collaboration
What good looks like
- Experience in team leadership
- Budget management skills
- Bachelor's degree in Marketing or related field
- Leadership certification preferred
Common titles
Manager, MarketingMarketing ManagerManager, MarketerMarketer ManagerManager, Brand ManagementBrand Management ManagerManager, Brand ManagerBrand Manager ManagerManager, Content MarketingContent Marketing ManagerManager, Content MarketerContent Marketer ManagerMarketing M1–M3
Where it sits & what it pays
O*NET / SOC: 13-0000 — Business & Financial Operations Occupations(inferred · under review)
Market-pay benchmarks for this family × level are coming — JobFrame anchors pay to the family/level structure rather than the raw title.