M4M4 — Director
Marketing M4–M6
Executives focus on broad organizational KPIs, marketing’s contribution to overall revenue and growth, and leadership metrics.
What this level means
Leads a function or department; owns strategy, budget, and outcomes for the area.
- Scope
- A function or department
- Autonomy
- Owns area strategy and budget
- Complexity
- Strategic priorities and cross-functional alignment
- Impact
- Function-level results
- Decision rights
- Owns strategy, budget, and org design for the area
- Leadership
- Leads managers; sets direction for the function
- Typical experience
- 10–15 yrs
What you'd do
- Marketing’s contribution to revenue
- Cross-functional alignment
- Defining organizational marketing strategy
- Leading executive marketing initiatives
- Driving revenue growth
- Building strategic partnerships
- Overseeing marketing innovation
- Representing marketing at the executive level
- Contribute to revenue growth.
- Align cross-functional teams.
- Define marketing strategy.
- Lead executive initiatives.
Skills, knowledge & tools
- Executive leadership
- Strategic alignment
- Innovation
- Communication
- Analytical skills
- Partnership building
- Revenue growth
- Cross-functional leadership
- Organizational leadership
- Strategic alignment
- Innovation strategies
- Communication at executive level
- Revenue growth strategies
- Cross-functional leadership
- Partnership building
- Marketing innovation
- Organizational leadership
- Strategic alignment
- Influence
- Innovation
- Communication
- Analytical skills
- Problem-solving
- Partnership Building
What good looks like
- Executive leadership experience
- Strategic planning expertise
- MBA or advanced degree preferred
- Proven track record in revenue growth
Common titles
Director, MarketingMarketing DirectorDirector, MarketerMarketer DirectorDirector, Brand ManagementBrand Management DirectorDirector, Brand ManagerBrand Manager DirectorDirector, Content MarketingContent Marketing DirectorDirector, Content MarketerContent Marketer DirectorMarketing M4–M6
Where it sits & what it pays
O*NET / SOC: 13-0000 — Business & Financial Operations Occupations(inferred · under review)
Market-pay benchmarks for this family × level are coming — JobFrame anchors pay to the family/level structure rather than the raw title.