M4M4 — Director
Product Designer (UI/UX Designer) M4–M6
Drive overall user experience and design impact on business metrics.
What this level means
Leads a function or department; owns strategy, budget, and outcomes for the area.
- Scope
- A function or department
- Autonomy
- Owns area strategy and budget
- Complexity
- Strategic priorities and cross-functional alignment
- Impact
- Function-level results
- Decision rights
- Owns strategy, budget, and org design for the area
- Leadership
- Leads managers; sets direction for the function
- Typical experience
- 10–15 yrs
What you'd do
- Improve user experience quality
- Influence business outcomes through design
- Build a high-performance design organization
- Manage design portfolio for optimal ROI
- Enhance user experience quality.
- Influence business outcomes.
- Build design organization.
- Manage design portfolio.
Skills, knowledge & tools
- Executive leadership
- Strategic vision
- Business impact through design
- Portfolio management
- Organizational leadership
- Innovation
- Communication
- Cultural transformation
- User experience strategies
- Business impact metrics
- Organizational leadership
- Portfolio management
- Innovation in design
- Strategic communication
- Cultural transformation
- Executive leadership principles
- Overall User Experience Index
- Design Impact on Business Metrics
- Organizational Leadership & Culture
- Portfolio Management & ROI
What good looks like
- Executive leadership in design
- Strategic vision
- Experience in driving company-wide design strategy
Common titles
Director, UI DesignUI Design DirectorDirector, UI DesignerUI Designer DirectorDirector, UX DesignUX Design DirectorDirector, UX DesignerUX Designer DirectorProduct Designer (UI/UX Designer) M4–M6
Where it sits & what it pays
O*NET / SOC: 27-0000 — Arts, Design, Entertainment, Sports, & Media Occupations(inferred · under review)
Market-pay benchmarks for this family × level are coming — JobFrame anchors pay to the family/level structure rather than the raw title.