P1P1 — Entry-Level Professional
Marketing Roles Entry-Level Marketing
Responsible for executing specific marketing activities.
What this level means
New to role or field; performs basic tasks under supervision
- Scope
- Own tasks within a defined component
- Autonomy
- Close supervision; work reviewed frequently
- Complexity
- Routine problems with known solutions
- Impact
- Own deliverables
- Decision rights
- Few independent decisions; escalates the rest
- Leadership
- None — building the craft
- Typical experience
- 0–2 yrs
What you'd do
- Building and sending email newsletters
- Updating website content
- Scheduling social media posts
- Assisting in the development of marketing materials
- Conducting market research to support campaigns
- Monitoring social media channels for engagement
- Supporting event planning and execution
- Collaborating with design teams for content creation
- Execute email marketing campaigns
- Update and maintain website content
- Schedule and monitor social media posts
Skills, knowledge & tools
- Email campaign management
- Social media scheduling
- Content management systems
- Basic SEO knowledge
- Graphic design tools
- Copywriting
- Data entry
- Basic analytics tools
- Digital marketing fundamentals
- Content marketing strategies
- SEO best practices
- Social media trends
- Email marketing platforms
- Basic web analytics
- Branding principles
- Customer engagement techniques
- Email marketing
- Social media management
- Content creation
- Basic graphic design
- Time management
- Attention to detail
- Communication Skills
- Team collaboration
What good looks like
- Familiarity with online marketing tools
- Bachelor's degree in Marketing or related field
- Google Analytics Individual Qualification
Common titles
Marketing Roles IMarketing Roles 1Entry-Level Marketing RolesJunior Marketing RolesAssociate Marketing RolesMarketing Roles Entry-Level MarketingCoordinators/Specialists
What it pays
Market-pay benchmarks for this family × level are being recalibrated across all survey sources and will return shortly.
O*NET / SOC: 13-0000 — Business & Financial Operations Occupations (inferred)