M1M1 — Manager (Team Lead)
Marketing M1–M3
Managers focus on team-level outcomes, effective budget management, and people development.
What this level means
Front-line people manager of a single team; owns delivery, coaching, and execution.
- Scope
- A single team
- Autonomy
- Manages within established goals
- Complexity
- Day-to-day delivery and people issues
- Impact
- Team output and health
- Decision rights
- Owns team execution, hiring input, performance
- Leadership
- Direct people management of one team
- Typical experience
- 3–6 yrs
What you'd do
- Aggregate program success
- Team productivity
- Managing marketing budgets
- Developing team capabilities
- Overseeing marketing projects
- Aligning marketing strategies with business goals
- Facilitating cross-functional collaboration
- Reporting on marketing performance
- Manage team productivity.
- Oversee budgets.
- Align strategies with goals.
- Report on performance.
Skills, knowledge & tools
- Team leadership
- Budget management
- Project management
- Strategic alignment
- Communication
- Analytical skills
- Collaboration
- Performance reporting
- Team management
- Budget management
- Strategic alignment
- Project management
- Communication strategies
- Performance metrics
- Cross-functional collaboration
- Marketing operations
- Team management
- Budget management
- Leadership
- Strategic alignment
- Communication
- Analytical skills
- Problem-solving
- Collaboration
What good looks like
- Experience in team leadership
- Budget management skills
- Bachelor's degree in Marketing or related field
- Leadership certification preferred
Common titles
Manager, MarketingMarketing ManagerManager, MarketerMarketer ManagerManager, Brand ManagementBrand Management ManagerManager, Brand ManagerBrand Manager ManagerManager, Content MarketingContent Marketing ManagerManager, Content MarketerContent Marketer ManagerMarketing M1–M3
What it pays
Market-pay benchmarks for this family × level are being recalibrated across all survey sources and will return shortly.
O*NET / SOC: 13-0000 — Business & Financial Operations Occupations (inferred)