P3P3 — Mid-Level Professional
Marketing P3–P4
Mid-level marketers independently own projects or channels; success is tied to campaign performance and optimization of specific metrics.
What this level means
Fully competent professional; works independently on standard projects
- Scope
- Features or a sub-system end-to-end
- Autonomy
- Works independently on standard work; reviewed on the non-standard
- Complexity
- Diverse problems; adapts existing approaches
- Impact
- Project / team outcomes
- Decision rights
- Owns implementation decisions for own scope
- Leadership
- Mentors juniors informally
- Typical experience
- 3–5 yrs
What you'd do
- Meeting lead targets
- Improving click-through rates
- Managing marketing campaigns
- Analyzing campaign performance
- Optimizing marketing strategies
- Collaborating with cross-functional teams
- Developing marketing content
- Managing social media presence
- Manage marketing campaigns.
- Optimize strategies.
- Analyze performance data.
- Collaborate with teams.
Skills, knowledge & tools
- Campaign management
- Data analysis
- Content development
- Social Media Management
- SEO/SEM
- Marketing analytics
- Project management
- Communication
- Campaign management
- Digital marketing strategies
- SEO/SEM techniques
- Marketing analytics tools
- Content marketing
- Social media platforms
- Customer engagement
- Market trends
- Project ownership
- Campaign optimization
- Analytical thinking
- Creativity
- Communication
- Problem-solving
- Strategic planning
- Collaboration
What good looks like
- Experience in campaign management
- Proficiency in marketing analytics
- Bachelor's degree in Marketing or related field
- Certification in digital marketing preferred
Common titles
Marketing IIIMarketing 3Mid-Level MarketingMarketer IIIMarketer 3Mid-Level MarketerBrand Management IIIBrand Management 3Mid-Level Brand ManagementBrand Manager IIIBrand Manager 3Mid-Level Brand ManagerContent Marketing IIIContent Marketing 3Mid-Level Content MarketingContent Marketer III
What it pays
Market-pay benchmarks for this family × level are being recalibrated across all survey sources and will return shortly.
O*NET / SOC: 13-0000 — Business & Financial Operations Occupations (inferred)