P5P5 — Expert Professional
Director
Defines overall product marketing strategy for multiple product lines or a therapeutic area. Manages a team of managers/specialists.
What this level means
Expert in field; key problem solver and project leader, authority in multiple areas
- Scope
- Multiple systems or a technical domain
- Autonomy
- Sets direction within the domain
- Complexity
- Novel, high-ambiguity problems; establishes the approach
- Impact
- Org / multi-team outcomes
- Decision rights
- Authority over a technical domain
- Leadership
- Leads cross-team technical initiatives
- Typical experience
- 8–12 yrs
What you'd do
- Defines overall product marketing strategy
- Manages a team of managers/specialists
- Define marketing strategy
- Manage marketing team
- Drive innovation in marketing
Skills, knowledge & tools
- Strategic leadership
- Business acumen
- Team management
- Innovation
- Collaboration
- Communication
- Problem-solving
- Strategic planning
- Global market understanding
- Strategic marketing leadership
- Team management
- Innovation in marketing
- Business strategy
- Leadership
- Business acumen
- Collaboration
- Innovation
What good looks like
- 10+ years, with progressive responsibility
- Broad understanding of global markets
- Bachelor's degree in Marketing or related field
Common titles
Product Marketing VProduct Marketing 5Staff Product MarketingLead Product MarketingExpert Product MarketingProduct Marketer VProduct Marketer 5Staff Product MarketerLead Product MarketerExpert Product Marketer
What it pays
Market-pay benchmarks for this family × level are being recalibrated across all survey sources and will return shortly.
O*NET / SOC: 13-0000 — Business & Financial Operations Occupations (inferred)