P6P6 — Principal Professional
VP/Head
Responsible for the entire product marketing function within the organization. Shapes vision for product positioning company-wide.
What this level means
Top individual contributor; recognized authority with strategic impact, equivalent to a low executive level
- Scope
- Organization-wide architecture and the hardest problems
- Autonomy
- Defines direction; minimal oversight
- Complexity
- Strategic, open-ended problems shaping the technical future
- Impact
- Organization-wide
- Decision rights
- Sets technical strategy for a major area
- Leadership
- Recognized authority; multiplies many teams
- Typical experience
- 12–18 yrs
What you'd do
- Responsible for the entire product marketing function
- Shapes vision for product positioning company-wide
- Lead product marketing function
- Shape company-wide product vision
- Influence organizational strategy
Skills, knowledge & tools
- Executive leadership
- Strategic vision
- Organizational influence
- Global mindset
- Communication
- Problem-solving
- Innovation
- Strategic planning
- Global market access
- Executive leadership strategies
- Organizational influence
- Strategic vision development
- Innovation in product marketing
- Executive Leadership
- Strategic Vision
- Organizational influence
- Global Mindset
What good looks like
- 12–15+ years, often including senior management in product marketing
- Subject-matter expert in market access
- Bachelor's degree in Marketing or related field
Common titles
Product Marketing VIProduct Marketing 6Principal Product MarketingProduct Marketer VIProduct Marketer 6Principal Product MarketerVP/Head
What it pays
Market-pay benchmarks for this family × level are being recalibrated across all survey sources and will return shortly.
O*NET / SOC: 13-0000 — Business & Financial Operations Occupations (inferred)