M1M1 — Manager (Team Lead)
Brand Manager M1–M3
First-line Brand Managers oversee a team of brand specialists or designers.
What this level means
Front-line people manager of a single team; owns delivery, coaching, and execution.
- Scope
- A single team
- Autonomy
- Manages within established goals
- Complexity
- Day-to-day delivery and people issues
- Impact
- Team output and health
- Decision rights
- Owns team execution, hiring input, performance
- Leadership
- Direct people management of one team
- Typical experience
- 3–6 yrs
What you'd do
- Tracking core brand KPIs
- Managing budget vs. outcomes for brand campaigns
- Leading a team of brand specialists
- Developing team skills and capabilities
- Ensuring alignment with brand strategy
- Coordinating cross-functional projects
- Managing stakeholder relationships
- Reporting on team performance
- Track and report on brand KPIs
- Manage team performance and development
- Coordinate cross-functional brand projects
Skills, knowledge & tools
- Team leadership
- KPI tracking
- Budget management
- Cross-functional collaboration
- Stakeholder engagement
- Strategic planning
- Analytical thinking
- Problem-solving
- Brand KPI management
- Team leadership strategies
- Cross-functional project management
- Stakeholder engagement techniques
- Strategic brand alignment
- Performance analysis
- Budgeting and forecasting
- Communication strategies
- Team Brand Performance
- Brand KPI Dashboards
- Leadership
- Cross-functional collaboration
- Stakeholder management
- Strategic Thinking
- Analytical skills
- Problem Solving
What good looks like
- Experience in team management
- Experience in cross-functional collaboration
- Bachelor's degree in Marketing or related field
- 5+ years of brand management experience
- Strong leadership skills
Common titles
Manager, Brand ManagerBrand Manager ManagerBrand Manager M1–M3
What it pays
Market-pay benchmarks for this family × level are being recalibrated across all survey sources and will return shortly.
O*NET / SOC: 13-0000 — Business & Financial Operations Occupations (inferred)