Marketing Manager (Generalist Marketing)
The Marketing Manager job family represents generalist marketers who often coordinate a mix of marketing activities.
12 leveled profiles. Pick a level to see the full profile.
Individual contributor
Marketing Coordinator/Assistant: Entry-level role (0-1 years experience) supporting campaigns, events, or content development.
Marketing Specialist/Associate: Builds on core skills (1-3 years exp.), responsible for executing specific marketing tactics (social media, email, etc.) under guidance.
Marketing Manager: Fully independent contributor (3-5+ years exp.) who plans and executes marketing campaigns, possibly without direct reports.
Senior Marketing Manager: Experienced IC (5-7+ years) leading larger projects or multiple campaigns.
Lead or Principal Marketing Manager: (7-10+ years) High-level IC who influences marketing strategy across the organization.
Principal Marketing Strategist/Consultant: (10+ years) Rare IC level; sets best practices, consults on strategy organization-wide.
Management
Marketing Team Manager: First-line manager supervising a team of coordinators/specialists or a functional team.
Senior Marketing Manager (People Manager): May manage multiple teams or a larger team.
Marketing Director: Leads an entire marketing department or significant function.
Senior Marketing Director: Oversees multiple marketing departments or regions.
Vice President of Marketing: Executive overseeing all marketing for a business unit or company.
Senior VP / Chief Marketing Officer (CMO): Top marketing executive guiding company-wide marketing strategy.