P1P1 — Entry-Level Professional
Brand Manager P1–P2
Entry-level brand coordinators are tasked with producing or curating marketing assets and ensuring they meet brand standards.
What this level means
New to role or field; performs basic tasks under supervision
- Scope
- Own tasks within a defined component
- Autonomy
- Close supervision; work reviewed frequently
- Complexity
- Routine problems with known solutions
- Impact
- Own deliverables
- Decision rights
- Few independent decisions; escalates the rest
- Leadership
- None — building the craft
- Typical experience
- 0–2 yrs
What you'd do
- Producing marketing assets
- Ensuring brand standards
- Assisting in brand guideline updates
- Supporting brand campaigns
- Monitoring brand compliance
- Collaborating with design teams
- Maintaining brand asset library
- Participating in brand training sessions
- Create and curate marketing assets
- Ensure adherence to brand standards
- Support brand campaigns
- Maintain brand asset library
Skills, knowledge & tools
- Brand monitoring
- Asset creation
- Design software proficiency
- Basic project management
- Communication
- Collaboration
- Problem-solving
- Attention to detail
- Brand guidelines
- Marketing asset production
- Design principles
- Brand compliance
- Market trends
- Basic marketing strategies
- Communication strategies
- Digital marketing tools
- Brand Guideline Adherence
- Asset Quality
- Attention to detail
- Creativity
- Communication Skills
- Team collaboration
- Time management
- Adaptability
What good looks like
- Proficiency in brand monitoring tools
- Completion of training modules on brand management
- Bachelor's degree in Marketing or related field
- 0-2 years of marketing experience
- Strong communication skills
Common titles
Brand Manager IBrand Manager 1Entry-Level Brand ManagerJunior Brand ManagerAssociate Brand ManagerBrand Manager P1–P2Entry Level Brand Marketing Roles
What it pays
Market-pay benchmarks for this family × level are being recalibrated across all survey sources and will return shortly.
O*NET / SOC: 13-0000 — Business & Financial Operations Occupations (inferred)