P1P1 — Entry-Level Professional
Demand Generation Manager P1-P2
Entry-level demand gen staff assist in executing marketing campaigns.
What this level means
New to role or field; performs basic tasks under supervision
- Scope
- Own tasks within a defined component
- Autonomy
- Close supervision; work reviewed frequently
- Complexity
- Routine problems with known solutions
- Impact
- Own deliverables
- Decision rights
- Few independent decisions; escalates the rest
- Leadership
- None — building the craft
- Typical experience
- 0–2 yrs
What you'd do
- Launching planned campaigns on time
- Tracking immediate results of campaigns
- Supporting senior team members in campaign execution
- Maintaining data accuracy in campaign reports
- Assisting in the preparation of marketing materials
- Participating in team meetings and brainstorming sessions
- Monitoring social media channels for engagement
- Contributing to the development of new marketing strategies
- Execute marketing campaigns as planned
- Track and report on campaign performance
- Assist in content creation for campaigns
Skills, knowledge & tools
- Campaign management
- Data entry
- Basic analytics
- Time management
- Social media monitoring
- Content creation
- Basic graphic design
- Email marketing
- Marketing principles
- Campaign tracking tools
- Social media platforms
- Email marketing software
- Basic SEO
- Content management systems
- Data accuracy techniques
- Marketing metrics
- Campaign Execution
- Timeliness
- Attention to detail
- Basic Marketing Knowledge
- Team collaboration
- Adaptability
- Data management
- Communication Skills
What good looks like
- Data accuracy
- Bachelor's degree in Marketing or related field
- 0-2 years of marketing experience
- Learning key metrics and tools
- Strong organizational skills
Common titles
Demand Generation Manager IDemand Generation Manager 1Entry-Level Demand Generation ManagerJunior Demand Generation ManagerAssociate Demand Generation ManagerDemand Generation Manager P1-P2Entry-Level Demand Gen roles
What it pays
Market-pay benchmarks for this family × level are being recalibrated across all survey sources and will return shortly.
O*NET / SOC: 13-0000 — Business & Financial Operations Occupations (inferred)