P5P5 — Expert Professional
Demand Generation Manager P5-P6
Senior individual contributors in demand gen are often given revenue-based KPIs.
What this level means
Expert in field; key problem solver and project leader, authority in multiple areas
- Scope
- Multiple systems or a technical domain
- Autonomy
- Sets direction within the domain
- Complexity
- Novel, high-ambiguity problems; establishes the approach
- Impact
- Org / multi-team outcomes
- Decision rights
- Authority over a technical domain
- Leadership
- Leads cross-team technical initiatives
- Typical experience
- 8–12 yrs
What you'd do
- Planning multi-channel campaigns
- Maximizing outcomes for each dollar
- Leading strategic marketing initiatives
- Collaborating with executive teams on marketing strategy
- Driving innovation in demand generation approaches
- Mentoring and developing junior team members
- Representing the marketing team in cross-departmental meetings
- Ensuring alignment with overall business goals
- Plan and execute multi-channel marketing campaigns
- Maximize marketing ROI
- Lead strategic marketing initiatives
Skills, knowledge & tools
- Strategic campaign planning
- Revenue management
- Leadership
- Innovation in marketing
- Advanced analytics
- Public speaking
- Networking
- Advanced negotiation
- Advanced marketing strategies
- Revenue management techniques
- Strategic leadership principles
- Innovation in marketing
- Market dynamics
- Advanced negotiation techniques
- Industry best practices
- Client retention strategies
- Pipeline and Revenue Ownership
- Marketing ROI
- Strategic Leadership
- Innovation
- Cross-functional collaboration
- Influence and Persuasion
- Advanced Analytical Skills
- Market Leadership
What good looks like
- Experience in senior demand generation
- Bachelor's degree in Marketing or related field
- 5+ years of marketing experience
- Experience in advanced funnel analytics
- Proven success in strategic marketing roles
Common titles
Demand Generation Manager VDemand Generation Manager 5Staff Demand Generation ManagerLead Demand Generation ManagerExpert Demand Generation ManagerDemand Generation Manager P5-P6
What it pays
Market-pay benchmarks for this family × level are being recalibrated across all survey sources and will return shortly.
O*NET / SOC: 13-0000 — Business & Financial Operations Occupations (inferred)