M1M1 — Manager (Team Lead)
Marketing Manager I
Entry-level management role in General Marketing, focusing on executing marketing programs and supporting revenue growth.
What this level means
Front-line people manager of a single team; owns delivery, coaching, and execution.
- Scope
- A single team
- Autonomy
- Manages within established goals
- Complexity
- Day-to-day delivery and people issues
- Impact
- Team output and health
- Decision rights
- Owns team execution, hiring input, performance
- Leadership
- Direct people management of one team
- Typical experience
- 3–6 yrs
What you'd do
- Assist in developing and launching integrated marketing campaigns
- Coordinate creation of marketing collateral
- Collect and analyze market/customer data
- Develop sales tools and promotional materials
- Oversee basic digital activities
- Support planning of trade shows, webinars, or conferences
- Assist in managing marketing budgets
- Develop marketing collateral
- Analyze customer data
- Coordinate marketing events
Skills, knowledge & tools
- Campaign management
- Data analysis
- Digital marketing
- Budget management
- Content creation
- Event planning
- Project coordination
- Market research
- Marketing principles
- Digital marketing tools
- Customer insights
- Brand management
- Market analysis
- Content marketing
- Event coordination
- Budgeting
- Communication
- Collaboration
- Detail Orientation
- Time management
What good looks like
- Bachelor’s degree in Marketing, Business, or a STEM field
- 2–5 years in marketing or related roles
- Certifications like HubSpot Inbound, Google Ads/Analytics
Common titles
Manager, General MarketingGeneral Marketing ManagerManager, General MarketerGeneral Marketer ManagerMarketing Manager I
What it pays
Market-pay benchmarks for this family × level are being recalibrated across all survey sources and will return shortly.
O*NET / SOC: 13-0000 — Business & Financial Operations Occupations (inferred)