M4M4 — Director
Senior Marketing Manager / Marketing Director
Leads development and execution of comprehensive marketing strategies for major business units or geographies.
What this level means
Leads a function or department; owns strategy, budget, and outcomes for the area.
- Scope
- A function or department
- Autonomy
- Owns area strategy and budget
- Complexity
- Strategic priorities and cross-functional alignment
- Impact
- Function-level results
- Decision rights
- Owns strategy, budget, and org design for the area
- Leadership
- Leads managers; sets direction for the function
- Typical experience
- 10–15 yrs
What you'd do
- Define long-range marketing plans
- Establish and maintain brand positioning
- Lead complex, integrated campaigns
- Build and manage a high-performing marketing team
- Control large marketing budgets
- Develop advanced digital strategy
- Lead marketing strategy development
- Manage marketing teams
- Control marketing budgets
Skills, knowledge & tools
- Executive leadership
- Strategic decision-making
- Global marketing
- Team building
- Budget control
- Digital strategy
- Brand positioning
- Campaign leadership
- Global marketing strategies
- Leadership principles
- Digital marketing
- Team management
- Budget management
- Brand strategy
- Integrated campaigns
- Market positioning
- Executive Leadership
- Strategic decision-making
- Global Perspective
What good looks like
- 12–15+ years of experience
- Advanced degree (MBA, PharmD/MBA)
- Specialized certifications
Common titles
Director, General MarketingGeneral Marketing DirectorDirector, General MarketerGeneral Marketer DirectorSenior Marketing Manager / Marketing Director
What it pays
Market-pay benchmarks for this family × level are being recalibrated across all survey sources and will return shortly.
O*NET / SOC: 13-0000 — Business & Financial Operations Occupations (inferred)