M5M5 — Senior Director
Senior Director, General Marketing
Oversees overall marketing function for major segments, developing high-level marketing strategy.
What this level means
Leads multiple functions or a large department; drives multi-year strategy.
- Scope
- Multiple functions or a large department
- Autonomy
- Owns multi-year strategy for the area
- Complexity
- Org-level trade-offs and investment
- Impact
- Multi-function results
- Decision rights
- Owns investment and org design across functions
- Leadership
- Leads directors and managers
- Typical experience
- 12–18 yrs
What you'd do
- Craft and refine global brand strategy
- Oversee Marketing Directors in each region
- Identify and evaluate growth opportunities
- Lead planning for high-impact launches
- Ensure brand campaigns are executed coherently worldwide
- Develop global brand strategy
- Oversee regional directors
- Plan high-impact launches
Skills, knowledge & tools
- Visionary leadership
- Enterprise influence
- Strategic agility
- Global brand strategy
- Growth opportunity evaluation
- Launch planning
- Campaign execution
- Regional oversight
- Global brand strategy
- Leadership principles
- Growth strategies
- Launch planning
- Campaign management
- Regional marketing
- Strategic agility
- Enterprise influence
- Visionary leadership
- Enterprise Influence
- Strategic Agility
What good looks like
- 15+ years of experience
- Advanced degree (MBA or PhD)
- Leadership certifications
Common titles
Senior Director, General MarketingGeneral Marketing Senior DirectorSenior Director, General MarketerGeneral Marketer Senior Director
What it pays
Market-pay benchmarks for this family × level are being recalibrated across all survey sources and will return shortly.
O*NET / SOC: 13-0000 — Business & Financial Operations Occupations (inferred)