M6M6 — Vice President
Senior Director, Global General Marketing
Top marketing leader responsible for global strategy and performance, setting the vision for the company’s entire marketing organization.
What this level means
Owns a major function or division; accountable for organization-wide outcomes.
- Scope
- A major function or division
- Autonomy
- Accountable for division strategy and outcomes
- Complexity
- Enterprise priorities and external factors
- Impact
- Division-wide / organization-wide
- Decision rights
- Owns strategy, budget, and org for a division
- Leadership
- Leads the leadership of a division
- Typical experience
- 15–25 yrs
What you'd do
- Lead definition of the company’s overarching marketing strategy
- Chair global marketing meetings
- Oversee identification and execution of major expansion moves
- Approve and optimize the global marketing portfolio
- Guide global key opinion leader engagement
- Define global marketing strategy
- Lead global meetings
- Optimize marketing portfolio
Skills, knowledge & tools
- Visionary leadership
- Enterprise influence
- Strategic agility
- Global strategy development
- Portfolio optimization
- Key opinion leader engagement
- Expansion strategy
- Global meeting leadership
- Global marketing strategy
- Leadership principles
- Portfolio management
- Expansion strategies
- Key opinion leader engagement
- Strategic agility
- Enterprise influence
- Global marketing meetings
- Visionary leadership
- Enterprise Influence
- Strategic Agility
What good looks like
- 15–20+ years of progressive experience
- MBA or PhD/MBA
- Credentials in strategic management
Common titles
Vice President, General MarketingGeneral Marketing Vice PresidentVice President, General MarketerGeneral Marketer Vice PresidentSenior Director, Global General Marketing
What it pays
Market-pay benchmarks for this family × level are being recalibrated across all survey sources and will return shortly.
O*NET / SOC: 13-0000 — Business & Financial Operations Occupations (inferred)