JobFrame · DEMAND.GROWTHMA6F31.M1
Demand Generation & Growth Marketing · Growth Marketing
M1 · M1 — Manager (Team Lead) · Individual contributor
Median pay · United States
$90,905
$71,413 – $115,716 · USD · annual
Level position
M1 · 1 of 5 in track
Median pay
$90,905
$71,413–$115,716
Level
M1
M1 · 1 of 5 in track
Super-function
marketing
Demand-heat
moderate
6.6% growth
Summary
Growth Marketing (Management track) — leads teams that own the full growth funnel (acquisition, activation, retention, referral) through systematic experimentation, paid/organic channel management, and lifecycle optimization. Distinct from pure Demand Gen (top-of-funnel pipeline) and Performance Media (channel buying) by its end-to-end funnel ownership, CRO/experimentation rigor, and accountability for CAC/LTV economics across the customer lifecycle.
This level — M1 M1 — Manager (Team Lead)
Front-line people manager of a single team; owns delivery, coaching, and execution.