JobFrame · DEMAND.GROWTHMA6F31.M5
Demand Generation & Growth Marketing · Growth Marketing
M5 · M5 — Senior Director · Individual contributor
Median pay · United States
$199,999
$157,116 – $254,585 · USD · annual
Level position
M5 · 5 of 5 in track
Median pay
$199,999
$157,116–$254,585
Level
M5
M5 · 5 of 5 in track
Super-function
marketing
Demand-heat
moderate
6.6% growth
Summary
Growth Marketing (Management track) — leads teams that own the full growth funnel (acquisition, activation, retention, referral) through systematic experimentation, paid/organic channel management, and lifecycle optimization. Distinct from pure Demand Gen (top-of-funnel pipeline) and Performance Media (channel buying) by its end-to-end funnel ownership, CRO/experimentation rigor, and accountability for CAC/LTV economics across the customer lifecycle.
This level — M5 M5 — Senior Director
Leads multiple functions or a large department; drives multi-year strategy.