P5P5 — Expert Professional
Brand Manager P5–P6
Senior Brand Managers focus on brand equity metrics and strategic brand KPIs.
What this level means
Expert in field; key problem solver and project leader, authority in multiple areas
- Scope
- Multiple systems or a technical domain
- Autonomy
- Sets direction within the domain
- Complexity
- Novel, high-ambiguity problems; establishes the approach
- Impact
- Org / multi-team outcomes
- Decision rights
- Authority over a technical domain
- Leadership
- Leads cross-team technical initiatives
- Typical experience
- 8–12 yrs
What you'd do
- Defining brand health index goals
- Assessing ROI of brand campaigns
- Leading strategic brand initiatives
- Mentoring junior brand managers
- Collaborating on long-term brand strategy
- Managing high-profile brand projects
- Analyzing competitive landscape
- Reporting to senior leadership
- Define and achieve brand health goals
- Assess and report on campaign ROI
- Lead strategic brand initiatives
Skills, knowledge & tools
- Strategic planning
- Leadership
- Influence and negotiation
- High-value project management
- Public speaking
- Networking
- Advanced brand strategy
- Data-driven decision making
- Brand equity strategies
- Market impact analysis
- Leadership principles
- Competitive analysis
- Advanced brand management
- Innovation in branding
- Client retention strategies
- Market dynamics
- Brand Equity
- Market Impact
- Leadership
- Strategic planning
- Influence and Persuasion
- Innovation
- Client Retention
- Market Leadership
What good looks like
- Experience in strategic brand management
- Commissioning brand tracking studies
- Bachelor's degree in Marketing or related field
- 5+ years of brand management experience
- Proven success in strategic brand initiatives
Common titles
Brand Manager VBrand Manager 5Staff Brand ManagerLead Brand ManagerExpert Brand ManagerBrand Manager P5–P6Senior Brand Manager/Director-Level IC
Where it sits & what it pays
O*NET / SOC: 13-0000 — Business & Financial Operations Occupations(inferred · under review)
Market-pay benchmarks for this family × level are coming — JobFrame anchors pay to the family/level structure rather than the raw title.