M2M2 — Manager II
Marketing Manager II
Mid-level management role with broader scope, overseeing multiple campaigns or market segments.
What this level means
Manages an established team or sub-function; owns planning and performance for the group.
- Scope
- An established team or sub-function
- Autonomy
- Owns planning for the group
- Complexity
- Cross-project coordination and priorities
- Impact
- Group delivery and development
- Decision rights
- Owns staffing, priorities, performance for the group
- Leadership
- Manages a team; sometimes manages leads
- Typical experience
- 5–8 yrs
What you'd do
- Develop and manage multi-channel marketing plans
- Supervise and mentor M1-level managers or specialists
- Drive brand consistency across assets
- Optimize digital channels
- Manage moderate marketing budgets
- Conduct competitive analysis and customer segmentation
- Manage marketing plans
- Mentor junior managers
- Conduct market analysis
Skills, knowledge & tools
- Leadership
- Strategic planning
- Digital optimization
- Budget management
- Competitive analysis
- Customer segmentation
- Mentorship
- Brand management
- Multi-channel marketing
- Leadership principles
- Digital marketing strategies
- Budgeting
- Competitive landscape
- Customer insights
- Brand consistency
- Market segmentation
- Leadership
- Influence
- Effective communication
- Analytical problem-solving
What good looks like
- Bachelor’s or Master’s degree in Marketing, Business or a STEM discipline
- 5–8 years in marketing
- MBA or specialized master’s
Common titles
Manager, General MarketingGeneral Marketing ManagerManager, General MarketerGeneral Marketer ManagerMarketing Manager II
Where it sits & what it pays
O*NET / SOC: 13-0000 — Business & Financial Operations Occupations(inferred · under review)
Market-pay benchmarks for this family × level are coming — JobFrame anchors pay to the family/level structure rather than the raw title.