M3M3 — Senior Manager
Senior Marketing Manager
Senior management role leading complex marketing initiatives and serving as a strategic advisor.
What this level means
Leads multiple teams or a sub-function; sets goals and owns cross-team execution.
- Scope
- Multiple teams or a sub-function
- Autonomy
- Sets goals within functional strategy
- Complexity
- Multi-team execution and resourcing trade-offs
- Impact
- Sub-function outcomes
- Decision rights
- Owns goals, budget input, and people decisions across teams
- Leadership
- Manages managers and/or several teams
- Typical experience
- 8–12 yrs
What you'd do
- Develop and validate long-term marketing plans
- Own substantial marketing budgets
- Oversee major campaigns
- Manage a team of M1/M2-level marketers
- Partner with cross-functional teams
- Define channel strategy
- Develop marketing strategies
- Manage marketing budgets
- Oversee major campaigns
Skills, knowledge & tools
- Strategic planning
- Budget management
- Campaign oversight
- Team management
- Cross-functional collaboration
- Channel strategy
- Financial analysis
- Executive communication
- Strategic marketing
- Financial management
- Campaign management
- Team leadership
- Cross-functional strategies
- Channel management
- Market trends
- Executive communication
- Strategic Leadership
- Financial Acumen
- Executive communication
What good looks like
- 10+ years of marketing or business experience
- MBA or similar graduate degree
- Certifications in leadership or product marketing
Common titles
Senior Manager, General MarketingGeneral Marketing Senior ManagerSenior Manager, General MarketerGeneral Marketer Senior ManagerSenior Marketing Manager
Where it sits & what it pays
O*NET / SOC: 13-0000 — Business & Financial Operations Occupations(inferred · under review)
Market-pay benchmarks for this family × level are coming — JobFrame anchors pay to the family/level structure rather than the raw title.