JobFrame · DEMAND.GROWTHMA6F31.M2
Demand Generation & Growth Marketing · Growth Marketing
M2 · M2 — Manager II · Individual contributor
Median pay · United States
$117,274
$92,129 – $149,282 · USD · annual
Level position
M2 · 2 of 5 in track
Median pay
$117,274
$92,129–$149,282
Level
M2
M2 · 2 of 5 in track
Super-function
marketing
Demand-heat
moderate
6.6% growth
Summary
Growth Marketing (Management track) — leads teams that own the full growth funnel (acquisition, activation, retention, referral) through systematic experimentation, paid/organic channel management, and lifecycle optimization. Distinct from pure Demand Gen (top-of-funnel pipeline) and Performance Media (channel buying) by its end-to-end funnel ownership, CRO/experimentation rigor, and accountability for CAC/LTV economics across the customer lifecycle.
This level — M2 M2 — Manager II
Manages an established team or sub-function; owns planning and performance for the group.