JobFrame · DEMAND.GROWTHMA6F31.M3
Demand Generation & Growth Marketing · Growth Marketing
M3 · M3 — Senior Manager · Individual contributor
Median pay · United States
$127,780
$100,382 – $162,656 · USD · annual
Level position
M3 · 3 of 5 in track
Median pay
$127,780
$100,382–$162,656
Level
M3
M3 · 3 of 5 in track
Super-function
marketing
Demand-heat
moderate
6.6% growth
Summary
Growth Marketing (Management track) — leads teams that own the full growth funnel (acquisition, activation, retention, referral) through systematic experimentation, paid/organic channel management, and lifecycle optimization. Distinct from pure Demand Gen (top-of-funnel pipeline) and Performance Media (channel buying) by its end-to-end funnel ownership, CRO/experimentation rigor, and accountability for CAC/LTV economics across the customer lifecycle.
This level — M3 M3 — Senior Manager
Leads multiple teams or a sub-function; sets goals and owns cross-team execution.