JobFrame · DEMAND.GROWTHMA6F31.M4
Demand Generation & Growth Marketing · Growth Marketing
M4 · M4 — Director · Individual contributor
Median pay · United States
$178,041
$139,866 – $226,634 · USD · annual
Level position
M4 · 4 of 5 in track
Median pay
$178,041
$139,866–$226,634
Level
M4
M4 · 4 of 5 in track
Super-function
marketing
Demand-heat
moderate
6.6% growth
Summary
Growth Marketing (Management track) — leads teams that own the full growth funnel (acquisition, activation, retention, referral) through systematic experimentation, paid/organic channel management, and lifecycle optimization. Distinct from pure Demand Gen (top-of-funnel pipeline) and Performance Media (channel buying) by its end-to-end funnel ownership, CRO/experimentation rigor, and accountability for CAC/LTV economics across the customer lifecycle.
This level — M4 M4 — Director
Leads a function or department; owns strategy, budget, and outcomes for the area.