M4M4 — Director
Management
Senior Marketing Director: Oversees multiple marketing departments or regions.
What this level means
Leads a function or department; owns strategy, budget, and outcomes for the area.
- Scope
- A function or department
- Autonomy
- Owns area strategy and budget
- Complexity
- Strategic priorities and cross-functional alignment
- Impact
- Function-level results
- Decision rights
- Owns strategy, budget, and org design for the area
- Leadership
- Leads managers; sets direction for the function
- Typical experience
- 10–15 yrs
What you'd do
- Overseeing multiple marketing departments or regions
- Driving organizational marketing strategy
- Collaborating with executive leadership
- Oversee marketing departments.
- Drive organizational strategy.
- Collaborate with executives.
Skills, knowledge & tools
- Organizational leadership
- Strategic planning
- Executive collaboration
- Communication
- Problem-solving
- Innovation
- Mentorship
- Performance management
- Organizational leadership principles
- Strategic planning
- Executive collaboration
- Communication strategies
- Problem-solving strategies
- Innovation in marketing
- Mentorship techniques
- Performance management
- Organizational strategy
- Executive-level leadership skills
What good looks like
- Organizational strategy
- Visionary storytelling
- 12+ years of marketing experience
Where it sits & what it pays
O*NET / SOC: 11-2021.00 — Marketing Managers
Market-pay benchmarks for this family × level are coming — JobFrame anchors pay to the family/level structure rather than the raw title.