P2P2 — Developing Professional
Mid
The P2 Marketing Communications Specialist independently executes communication projects and campaigns that support marketing objectives and brand strategy.
What this level means
Early-career professional; developing skills, handles routine tasks with some independence
- Scope
- Defined deliverables / small features
- Autonomy
- General supervision; reviewed at milestones
- Complexity
- Some non-routine problems; applies established patterns
- Impact
- Own and immediate-team deliverables
- Decision rights
- Routine technical choices within guidance
- Leadership
- May guide interns
- Typical experience
- 1–3 yrs
What you'd do
- Develop and implement marketing communication plans
- Create and edit content
- Manage social media platforms and digital marketing tactics
- Coordinate email marketing campaigns
- Work with graphic designers or agencies
- Support internal communications
- Analyze campaign metrics
- Implement communication plans
- Manage social media
- Coordinate email campaigns
Skills, knowledge & tools
- Content creation
- Social Media Management
- Email marketing
- Graphic design collaboration
- Campaign analysis
- Marketing communication strategies
- Digital marketing
- Content editing
- Social media platforms
- Email marketing tactics
- Strategic Thinking
- Project management
- Creativity
- Clear writing
- Collaboration
- Digital proficiency
What good looks like
- Bachelor’s degree in Communications/Marketing/Journalism
- 2–4 years of relevant experience
- Experience with multimedia content and event promotion
Common titles
Marketing Communications IIMarketing Communications 2
What it pays
Market-pay benchmarks for this family × level are being recalibrated across all survey sources and will return shortly.
O*NET / SOC: 13-0000 — Business & Financial Operations Occupations (inferred)