M3M3 — Senior Manager
Management
Marketing Director: Leads an entire marketing department or significant function.
What this level means
Leads multiple teams or a sub-function; sets goals and owns cross-team execution.
- Scope
- Multiple teams or a sub-function
- Autonomy
- Sets goals within functional strategy
- Complexity
- Multi-team execution and resourcing trade-offs
- Impact
- Sub-function outcomes
- Decision rights
- Owns goals, budget input, and people decisions across teams
- Leadership
- Manages managers and/or several teams
- Typical experience
- 8–12 yrs
What you'd do
- Leading an entire marketing department
- Developing department strategies
- Ensuring alignment with business goals
- Lead marketing department.
- Develop department strategies.
- Align with business goals.
Skills, knowledge & tools
- Department leadership
- Strategic planning
- Cross-functional collaboration
- Communication
- Problem-solving
- Innovation
- Mentorship
- Performance management
- Department leadership principles
- Strategic planning
- Cross-functional collaboration
- Communication strategies
- Problem-solving strategies
- Innovation in marketing
- Mentorship techniques
- Performance management
- Strategic Impact
- Cross-functional leadership
What good looks like
- Strategic impact
- MBA or advanced degree
- 10+ years of marketing experience
What it pays
Market-pay benchmarks for this family × level are being recalibrated across all survey sources and will return shortly.
O*NET / SOC: 11-2021.00 — Marketing Managers