M5M5 — Senior Director
Management
Vice President of Marketing: Executive overseeing all marketing for a business unit or company.
What this level means
Leads multiple functions or a large department; drives multi-year strategy.
- Scope
- Multiple functions or a large department
- Autonomy
- Owns multi-year strategy for the area
- Complexity
- Org-level trade-offs and investment
- Impact
- Multi-function results
- Decision rights
- Owns investment and org design across functions
- Leadership
- Leads directors and managers
- Typical experience
- 12–18 yrs
What you'd do
- Overseeing all marketing for a business unit or company
- Setting company-wide marketing vision
- Leading strategic marketing initiatives
- Oversee company marketing.
- Set marketing vision.
- Lead strategic initiatives.
Skills, knowledge & tools
- Executive leadership
- Strategic visioning
- Communication
- Problem-solving
- Innovation
- Mentorship
- Performance management
- Cross-functional collaboration
- Executive leadership principles
- Strategic visioning
- Communication strategies
- Problem-solving strategies
- Innovation in marketing
- Mentorship techniques
- Performance management
- Cross-functional collaboration
- Company-wide marketing vision
- Leadership through other leaders
What good looks like
- Company-wide marketing vision
- Breadth of experience
- 15+ years of marketing experience
What it pays
Market-pay benchmarks for this family × level are being recalibrated across all survey sources and will return shortly.
O*NET / SOC: 11-2021.00 — Marketing Managers