M6M6 — Vice President
Management
Senior VP / Chief Marketing Officer (CMO): Top marketing executive guiding company-wide marketing strategy.
What this level means
Owns a major function or division; accountable for organization-wide outcomes.
- Scope
- A major function or division
- Autonomy
- Accountable for division strategy and outcomes
- Complexity
- Enterprise priorities and external factors
- Impact
- Division-wide / organization-wide
- Decision rights
- Owns strategy, budget, and org for a division
- Leadership
- Leads the leadership of a division
- Typical experience
- 15–25 yrs
What you'd do
- Guiding company-wide marketing strategy
- Driving innovation in marketing
- Collaborating with C-suite executives
- Guide marketing strategy.
- Drive marketing innovation.
- Collaborate with C-suite.
Skills, knowledge & tools
- Executive leadership
- Creative visioning
- Analytical skills
- Communication
- Problem-solving
- Innovation
- Mentorship
- Cross-functional collaboration
- Executive leadership principles
- Creative visioning
- Analytical techniques
- Communication strategies
- Problem-solving strategies
- Innovation in marketing
- Mentorship techniques
- Cross-functional collaboration
- Creative vision
- Analytical acumen
What good looks like
- Creative vision
- Industry leadership
- 18+ years of marketing experience
What it pays
Market-pay benchmarks for this family × level are being recalibrated across all survey sources and will return shortly.
O*NET / SOC: 11-2021.00 — Marketing Managers