Product Marketing
Owns the outbound, market-facing discipline of bringing products to market: segmentation/targeting/positioning (STP), positioning and messaging, go-to-market (GTM) launch planning, sales enablement, and customer/competitive insight that influences the product roadmap. Distinct from Product Management (which owns inbound roadmap/feature definition and prioritization) and from Demand Generation/Growth Marketing (which owns campaign execution and lead funnel mechanics); Product Marketing supplies the positioning, messaging, and enablement those functions then amplify.
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Individual contributor
Owns the outbound, market-facing discipline of bringing products to market: segmentation/targeting/positioning (STP), positioning and messaging, go-to-market (GTM) launch planning, sales enablement, and customer/competitive insight that influences the product roadmap. Distinct from Product Management (which owns inbound roadmap/feature definition and prioritization) and from Demand Generation/Growth Marketing (which owns campaign execution and lead funnel mechanics); Product Marketing supplies the positioning, messaging, and enablement those functions then amplify.
Owns the outbound, market-facing discipline of bringing products to market: segmentation/targeting/positioning (STP), positioning and messaging, go-to-market (GTM) launch planning, sales enablement, and customer/competitive insight that influences the product roadmap. Distinct from Product Management (which owns inbound roadmap/feature definition and prioritization) and from Demand Generation/Growth Marketing (which owns campaign execution and lead funnel mechanics); Product Marketing supplies the positioning, messaging, and enablement those functions then amplify.
Owns the outbound, market-facing discipline of bringing products to market: segmentation/targeting/positioning (STP), positioning and messaging, go-to-market (GTM) launch planning, sales enablement, and customer/competitive insight that influences the product roadmap. Distinct from Product Management (which owns inbound roadmap/feature definition and prioritization) and from Demand Generation/Growth Marketing (which owns campaign execution and lead funnel mechanics); Product Marketing supplies the positioning, messaging, and enablement those functions then amplify.
Owns the outbound, market-facing discipline of bringing products to market: segmentation/targeting/positioning (STP), positioning and messaging, go-to-market (GTM) launch planning, sales enablement, and customer/competitive insight that influences the product roadmap. Distinct from Product Management (which owns inbound roadmap/feature definition and prioritization) and from Demand Generation/Growth Marketing (which owns campaign execution and lead funnel mechanics); Product Marketing supplies the positioning, messaging, and enablement those functions then amplify.
Owns the outbound, market-facing discipline of bringing products to market: segmentation/targeting/positioning (STP), positioning and messaging, go-to-market (GTM) launch planning, sales enablement, and customer/competitive insight that influences the product roadmap. Distinct from Product Management (which owns inbound roadmap/feature definition and prioritization) and from Demand Generation/Growth Marketing (which owns campaign execution and lead funnel mechanics); Product Marketing supplies the positioning, messaging, and enablement those functions then amplify.