Sales Development

Focuses on generating and qualifying sales leads through proactive prospecting (outbound cold-calling and inbound qualification), navigating company structures to reach decision-makers, conducting discovery conversations, and setting qualified appointments for account executives to close. Distinct from Account Management (which sells to and grows existing accounts) and from quota-carrying closing roles — this function tees up prospects rather than closing deals. As an individual-contributor (Professional) track, it caps at senior/specialist scope (Senior/Enterprise SDR and GTM Engineer automation specialist) and does not include first-line people management, which sits on the Management track.

4 leveled profiles. Pick a level to see the full profile.

Individual contributor

P1Sales Development — P1

Focuses on generating and qualifying sales leads through proactive prospecting (outbound cold-calling and inbound qualification), navigating company structures to reach decision-makers, conducting discovery conversations, and setting qualified appointments for account executives to close. Distinct from Account Management (which sells to and grows existing accounts) and from quota-carrying closing roles — this function tees up prospects rather than closing deals. As an individual-contributor (Professional) track, it caps at senior/specialist scope (Senior/Enterprise SDR and GTM Engineer automation specialist) and does not include first-line people management, which sits on the Management track.

P2Sales Development — P2

Focuses on generating and qualifying sales leads through proactive prospecting (outbound cold-calling and inbound qualification), navigating company structures to reach decision-makers, conducting discovery conversations, and setting qualified appointments for account executives to close. Distinct from Account Management (which sells to and grows existing accounts) and from quota-carrying closing roles — this function tees up prospects rather than closing deals. As an individual-contributor (Professional) track, it caps at senior/specialist scope (Senior/Enterprise SDR and GTM Engineer automation specialist) and does not include first-line people management, which sits on the Management track.

P3Sales Development — P3

Focuses on generating and qualifying sales leads through proactive prospecting (outbound cold-calling and inbound qualification), navigating company structures to reach decision-makers, conducting discovery conversations, and setting qualified appointments for account executives to close. Distinct from Account Management (which sells to and grows existing accounts) and from quota-carrying closing roles — this function tees up prospects rather than closing deals. As an individual-contributor (Professional) track, it caps at senior/specialist scope (Senior/Enterprise SDR and GTM Engineer automation specialist) and does not include first-line people management, which sits on the Management track.

P4Sales Development — P4

Focuses on generating and qualifying sales leads through proactive prospecting (outbound cold-calling and inbound qualification), navigating company structures to reach decision-makers, conducting discovery conversations, and setting qualified appointments for account executives to close. Distinct from Account Management (which sells to and grows existing accounts) and from quota-carrying closing roles — this function tees up prospects rather than closing deals. As an individual-contributor (Professional) track, it caps at senior/specialist scope (Senior/Enterprise SDR and GTM Engineer automation specialist) and does not include first-line people management, which sits on the Management track.